Customer Loyalty and Relationship Marketing Systems
If Referrals and Loyal Customers are Critical for Your Business...
The Loyalty Effect
In the business classic The Loyalty Effect, Frederick Reicheld details the benefits of loyal customers and employees. In general, companies with more loyal customers generate superior profits and growth. Depending on the industry, a 5 percentage point increase in customer retention increase the value of a customer from 25% to 95% or more. So hope your competitors are blissfully unaware of these powerful effects while you work on ways to increase loyalty and generate more referrals.
For Professional Services and many High Value Products, referrals are the main source of new clients. Surprisingly, some professionals do not culivate referrals proactively. And if they do, it is a manual process that reaches only a fraction of referral opportunities. A better way is to automate referral generation with a Relationship Marketing System.
Proactive Referral System
Increased Sales to Customers
Increased Sales to Customers can increase sales 25%
Customer Loyalty Advantage
A Customer Loyalty Advantage can increase sales 10%
Find out how a Relationship Marketing System can help you and your colleagues keep your message in front of potential customers … So that nobody falls through the cracks!
P.S. How many of your friends and colleagues could benefit from a proven stay in touch system? We appreciate your referrals to colleagues who trust you. If you know people who might benefit from a system that helps them build relationships with prospects, please keep us in mind and send them to this site.
Here are a few links you may find helpful.
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