Sales Marketing and Strategy Resources
Free Reports, Ebooks, and White Papers
How to Hire Top Salespeople Discover how to hire the top 26% - the salespeople who WILL SELL your specific products or services effectively; Includes The Modern Science of Salesperson Selection by Dave Kurlan.
Salesperson Onboarding Best Practices In this eBook, the business case for a structured onboarding experience for salespeople is presented and the steps to implement it are provided.
How to Out Smart, Out Market, and Out Sell Your Competition Learn and implement four key practices proven to help you earn and keep more good customers.Secrets of Tuned In Leaders Free ebook by Craig Stull, Phil Myers, and David Meerman Scott. Discover why there is there is a much more fundamental reason for product failure than features and price. You'll learn the seven secrets distilled from their work with 30 CEOs from both thriving and struggling companies. A great primer for their book: Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Assess Your Value Proposition 5 Questions reveal whether you have a compelling, customer focused value proposition or you seem like just another vendor.
Get Your Marketing Score 10 Questions uncover your Marketing Score. How do you rank?
Free Sales Hiring Mistake Calculator Answer just 15 questions (will take less than 5 minutes) and we'll instantly (next page) provide you with your total cost of hiring mistakes including your cost of recruitment, development and lost business. Ready?
Free Sales Force Grader Answer just 22 questions (it will take less than 5 minutes) and we will provide you with an instant score (on the next page) on the relative effectiveness of your sales force. Along with your score, you'll see how your sales force compares with others, receive an explanation of what your score means, and we'll recommend what you can do to improve your score. Ready?
Recommended Books - A Few Favorites
Marketing and Strategy
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value by Frederick Reicheld
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs by Craig Stull, Phil Myers, and David Meerman Scott.
The Right Brain Way: Drive Your Brand with the Power of Emotion by Charles T. Kenny, Ph.D.
Nurturing Customer Relationships by Jim Cecil and Eric Rabinowitz
Competitive Advantage: Creating and Sustaining Superior Performance by Michael Porter
Culture and Hiring
Topgrading for Sales: World-Class Methods to Interview, Hire, and Coach Top Sales Representatives
SPIN Selling by Neil Rackham
Selling to Big Companies by Jill Konrath
Psychology and Persuasion
Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini, Ph.D.
The MacArthur Study Bible
Get Tuck's top tips on generating profitable growth and receive free: "How to Out Smart, Out Market and Out Sell Your Competition" when you subscribe
We value your privacy